non-profit reporting

Steve Outing wrote about Non-profit reporting on Poynteronline

http://www.poynter.org/profile/profile.asp?user=1648

That is something that I was thinking when naming this blog as "DVreport".
DV is digital video so non-profit video reports and by mobilephones - yes.
But we need an ontology for selecting reports that we want to view or clips from reports.