Monday, July 04, 2005

Sharing and citj in BBC

(referring to discussion at http://www.ireporter.org/2005/06/notes_from_the_.html)

Few days a go there was a news story about BBC and journalism training http://www.indiantelevision.com/headlines/y2k5/june/june325.htm

I think that the interest for citj is much about the interest in media and digital literacy. The importance of it has been recognized very broadly. (In EU projects are poorly funded compared to many other issues.)

I did a media exchange project with BBC learning centre http://www.bbc.co.uk/21cc/
We let 15 to 16 years old students do television inserts in Jyvaskyla and London and exchanges stories. Reportages were broadcasted on BBC2.

BBC is very active in citizen journalism. We have worked with an organization called CSV (www.csv.org.uk) to launch an international project for training citizen journalists. CSV works much with BBC’s regional radio stations. (Email me, some one wants more information about this.)

Biggest sharing that BBC has is the Creative Archive. http://www.bbc.co.uk/pressoffice/pressreleases/stories/2004/05_may/26/creative_archive.shtml

This is old news for many of you. But I’ll try to give a new angle on this. I have been following this and talked with Paul Gerhardt. He is the joint director. So there is something more than speculation in my comment.

BBC has about 25000 employees, but it will give free access to huge amount of it’s intellectual property (aca ”content”). BBC is a public broadcaster, but it is not a charity organization. It is responsible for it’s workers. The decision to share up to 20% of it’s content is a sound business decision. BBC will make a profit. Material that is shared is low resolution and cannot be used in television broadcasting or corporate presentations. It just creates a “hype”. (I think this is a great win-win idea.)

I commented on the story about freelancers getting fired because news papers are using bloggers. In BBC journalists will be able to keep their jobs, because BBC uses the help of citizen journalism.

(We live in a strange world. Even business is changing. We used to have just products and services, but know we have something called intellectual property – like copyrights, contacts, status or fame. We buy and sell possibilities – options to success. And somehow just giving something away makes you rich? BUT “rich” might not be “money”:-) It might be something that you can turn in to money, tough.)

0 Comments:

Post a Comment

<< Home